SUPERDRY

Born from an inspirational trip to Tokyo, Superdry was created in 2003. Superdry style values have never wavered focused on; incredible tailoring, super-soft cotton with authentic vintage washes, high-quality fabrics and iconic hand-drawn graphics all combine to create future classics. Superdry is a true British fashion success story whose brand DNA is synonymous with intricately detailed design, premium quality fabrics and British tailored cuts. With its roots based around Japanese imagery and vintage Americana sportswear’s, Superdry has evolved into the most diverse British lifestyle brand with a true global reach and celebrity following.